Uncover Your Buyer's Journey
Use the insights to design buying experiences that differentiate you from the competition and win you more business
B2B Buyer Research
Capture competitive and detailed insights about the buying decision that you want to influence.
Find out what criteria buyers use to evaluate and compare you with your competitors to decide who to buy from.
Learn what steps buyers take in their journey, and what their key questions and information needs are.
Confirm who is on the evaluation and decision team, and what their roles are in the buying decision.
“The vendor we chose helped us to sell it to the top tiers of the organization. They put together a message for each group and, in some cases, for each person saying, “This is what you can anticipate the questions being.”
– HR Director, Insurance
Buyer Journey Design
Create buying experiences that are truly helpful to your target customers and differentiate you from the competition.
Build a message foundation that strikes the perfect balance between what buyers want to hear and what you want to say to them to differentiate yourself from the competition.
& Lead Management
Repurpose topics in your core message foundation into multiple formats to fuel your content marketing strategy and lead generation and nurturing campaigns.
Optimize key pages on your website so that business and technical decision-makers can quickly and easily find the information they need, and short-list you for consideration.
Create customer case studies, micro-stories and proof-points that are truly helpful to buyers and map to four key stages of their buying journey.