There’s nothing more powerful than speaking with real buyers to take the guesswork out of what content they find valuable. Since 2014, I have had the pleasure to interview hundreds of senior business and IT executives across a variety of industries about their buying journey and what resources they consulted to guide their decision-making process. Here are some of the things … Read More
Delivering the right information, to the right people, at the right time in the B2B buying process is critical for persuading buyers to purchase your solution. But what if your marketing and sales efforts are built on false assumptions about what’s important to buyers and how they make their purchasing decision? What if you discovered that 70% of your marketing … Read More
In 2013 I decided to learn how to do buyer persona research so that I could become a better content marketer. Having practiced the craft of content marketing for over a decade, I was no stranger to producing content that helped buyers to make a more informed and educated purchasing decision. And I honestly thought that I was communicating value from the buyer’s … Read More
Insights to action! This e-book explains how buyer personas created using the 5 Rings of Buying Insight methodology can be used to to support your B2B marketing strategy and sales enablement and generate a wide range of content. 8 Ways to Use Buyer Personas to Build Your Content Arsenal (E-BOOK) from Content Bridge
This infographic compares the pros and the cons of the three popular methodologies for creating buyer personas, and explains why interviewing your buyers is the most powerful method for capturing new and actionable insights that will give you a competitive edge.